Or maybe it’s Thots with Thoughts. Either way, social media has a new king: Snapchat. In a world where social media is used for personal, business, and marketing purposes, Snapchat has proven to have some of the most pivotal influences on people/consumers all around. It’s one of the reasons why companies and celebrities have started their own accounts, using it to document and promote events and promotions.
So why is Snapchat so incredibly powerful? Millennials. We have all broken records with our Snapchat usage, causing some old-fashioned marketers some major migraines and anxiety attacks when altering their strategies. This past summer, a portion of my internship included researching social practices in the marketing world. One of my team’s tasks included implementing design thinking skills to create geofilters for specific events. Why? Geofilters, much like the dog one which has been deemed the “THOT filter,” help people associate an image or design with a location or event. Images often last longer in a person’s memory, making it a great way for marketers and celebrities to brand themselves directly and authentically.
With the ability to use social media, like Snapchat, to directly brand yourself to a consumer instead of through paid media advertisements, it’s no wonder why marketers are hopping on the trend. You can learn much more about the Snapchat’s reign here.
Snap away, mes chéries!