Bonjour et bienvenue à Bouge & Rouge, my playground of thoughts from yours truly. Je m’appelle Erica, or E, a fiery 20-somethin’-year-old brought to you by overpriced coffee and a soft contour. I work in marketing analytics by day and blog by night. I love a good competition and have quite the sass for my size. Despite being a Jersey girl at heart, I call New York City my home.
Outside the office and away from my computer, you can find me attending concerts and shows, at a boxing class, snowboarding down powdery slopes, brunching on rooftop gardens, or hiding away in a speakeasy with heels on and cocktail in hand. Although I love makeup and designer dresses, I have an affinity for outdoor adventures and a good adrenaline rush. My simple pleasures include fresh sushi, new candles, artisan cheese platters, flowers, apple picking, farmers markets, an organized shelf, and leather-bound journals.
As a young little girl, I always wanted to publish a novel. However, I felt like I could never find a story worth committing to and completing. So when August 2016 came around, I decided to launch a blog, specifically this one, with the intentions of chronicling my thoughts and growth in throughout my twenties. After all, the best story out there is the one you are a part of!
My inspiration for the name and tagline of this blog stems from:
Bouge: living to your fullest even when there are constraints
Rouge: the color red (in French) which resembles fortune, boldness, passion, and love
Curated for the bold ones: I believe that the only way to be impactful and make a statement is to be daring and bold. Bouge & Rouge is a collection of my statements.
Height: 5’3″ / 160cm
Apparel: US S / size 2-4
Shoes: size 6
THE STORY OF BOUGE & ROUGE
With a strong passion for writing and expression, I’ve always loved writing stories. Unfortunately, I often grew frustrated or bored with my plots and eventually found myself stuck with a 7 year long writer’s block. A month before my senior year at Carnegie Mellon University, I made a spur-of-the-moment decision to create a personal blog. The purpose behind it was to give myself a space to write whatever I’m passionate about in the moment in hopes of falling in love with writing again. So, Bouge & Rouge was born.
After graduation, I decided to rebrand and relaunch B&R into a lifestyle, fashion, and beauty blog because I realized that I loved sharing my knowledge and experiences to help others. I found that I connected with some of the most important people in my life through something as simple as teaching them how to do a smoky eye to something as big as prepping for interviews together. So when relaunching B&R, I decided to expand blog to cover multiple topics. But, I made sure to kept a personal blog section and a section for all things art related to stay true to the origins of B&R and my love for expression.
As of relaunch mid-July 2017, my new goal for this blog is to share my adventures through my 20s in hopes of inspiring someone to also push past obstacles and achieve their goals too. Everyone tends to get a little lost figuring life out in these years of our lives, so why not grow together?
Pop a bottle and enjoy the ride, mes chéries! 😉
FREQUENTLY ASKED QUESTIONS
DO YOU BLOG FULL-TIME?
I do not. This is my side hobby, as I work in marketing analytics for a tech company.
WHERE ARE YOU FROM?
I was born and raised in New Jersey. Some of my posts and photos are taken in Pittsburgh during my college years, but I currently live in New York City.
WHAT IS YOUR ETHNICITY?
I am Taiwanese 🇹🇼 Fun fact: I’m the first in my family to be born out of the country and in the United States!
WHERE DID YOU GO TO COLLEGE? WHAT DID YOU STUDY? WERE YOU IN A SORORITY?
I graduated from Carnegie Mellon University with a B.S. in Business Administration with a Concentration in Marketing and an additional major in Decision Science (psychology, economics, and statistics based studies). Yes, I’m a sister of Kappa Kappa Gamma! #aspiretobe
WHAT IS YOUR SPIRIT ANIMAL?
I’ve been told I’m a hedgehog: I’m small and act tough with sharp words. But if someone really attacks me I curl up in a ball because I’m…pretty soft 🤣
I get asked this a lot more frequently than I ever thought I would!
I’m a Sun in Aries/Moon in Taurus/Rising Leo. I was born in the year of the Pig, and my personality type is ENFP (but my F and P are 51%, so I do sometimes come off more like ENTJ).
WHO ARE YOUR FASHION INSPIRATIONS?
Olivia Culpo, InTheFrow (Victoria), Morgan Stewart, We Wore What, Negin Mirsalehi, Jenn Im, Caila Quinn, Shay Mitchell, Rachel Yeoh, Tess Christine, Wendy’s Lookbook (Wendy Nguyen), Lydia Millen, Tamara Kalinic, Petra from Jane the Virgin, and both Blair and Serena from Gossip Girl
FAVORITE PLACES TO SHOP/BRANDS?
Revolve, & Other Stories, Aritzia, Zara, TopShop, ASOS, Madewell, Banana Republic, J.Crew, DSW, Nordstrom, Lulus, Anthropologie, All Saints, Intermix, Necessary Clothing, Urban Outfitters, The RealReal
WHAT CAMERA DO YOU USE?
I use a mix of my iPhone 7 and my Canon EOS Rebel T7i with a 18-55mm lens.
WHO TAKES YOUR PHOTOS?
All my photos are taken by some of my patient friends/roommates!